Loved at the stand. Craved in a can.
7 Brew Coffee
7 Brew At Home brings those same bold, crave-worthy drinks into a can, ready whenever you are. Built from the flavors our customers already know by heart, Blondie, Brunette Brownie, and Banana Bread, and crafted to deliver the same smooth, indulgent experience you would expect from the stand.
tHE BACKGROUND
The goal was to create a ready-to-drink canned coffee line that delivers the same recognizable flavors people love while fitting naturally into a retail environment. Designed for convenience without losing the indulgent personality of the brand, the CPG line allows customers to enjoy drinks like Blondie, Brunette Brownie, and Banana Bread anywhere. By combining familiar flavors with a format built for everyday accessibility, the product expands the 7 Brew experience from the stand to the home.
Packaging Mockups
tHE PROCESS
In order to keep a connection to the original brand, recognizable elements from 7 Brew’s identity were carried into the can design, allowing the product to feel familiar while still standing out on retail shelves. The packaging uses bold flavor-driven colors and simple type to highlight each drink and make the lineup easy to identify at a glance.
The goal was to keep the design clean while letting the personality of each flavor come through visually. Three different drinks were developed, each with its own distinct color palette and label while remaining consistent with the overall 7 Brew brand.
