Loved at the stand. Craved in a can.
7 Brew Coffee
7 Brew At Home brings those same bold, crave-worthy drinks into a can, ready whenever you are. Built from the flavors our customers already know by heart, Blondie, Brunette Brownie, and Banana Bread, and crafted to deliver the same smooth, indulgent experience you would expect from the stand.
tHE BACKGROUND
Challenge
Extend the 7 Brew brand into the CPG space while maintaining the flavor equity and emotional connection customers associate with the drive-thru experience.
Approach
Developed a packaging system that balanced shelf visibility, flavor differentiation, and brand recognition while translating existing brand assets into a retail-ready format.
Outcome
Created a scalable packaging framework capable of supporting future flavor launches while preserving consistency across the emerging product line.
Packaging Mockups
tHE PROCESS
In order to keep a connection to the original brand, recognizable elements from 7 Brew’s identity were carried into the can design, allowing the product to feel familiar while still standing out on retail shelves. The packaging uses bold flavor-driven colors and simple type to highlight each drink and make the lineup easy to identify at a glance.
The goal was to keep the design clean while letting the personality of each flavor come through visually. Three different drinks were developed, each with its own distinct color palette and label while remaining consistent with the overall 7 Brew brand.
Packaging designs
Imagery
